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How Tithe.ly’s Conversion Rate Skyrocketed 155% Month-Over-Month with Live Chat
There are times when little decisions lead to extraordinary results. I’m not talking about the little decisions you need to make every day toward building a successful career, business, or fulfilled...
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9 Tips on Writing a Blog Post People Will Actually Read
Writing for the web is different from writing for newspapers, magazines, or books. The difference is not in the words you write. But in the way people read, which makes all the difference in the world....
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Write Like Your Readers Are The Laziest People on Earth
You can read this sentence. The sentence is short, it uses simple words, and the subject is toward the beginning. These three components make any sentence extremely easy to read. I know this is a...
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Problem-Agitate-Solve: The Best Formula for Writing Persuasive Copy
Writing persuasive copy is challenging. Your time is limited. You have multiple writing projects you need to complete. You don’t have sufficient time to prepare. You struggle with self-doubt. I get...
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10 Storytelling Tips Every Copywriter Should Know
Stories are a powerful copywriting tactic. You can use stories to … connect; teach; inspire; and persuade … … your target market. This isn’t some sort of pop-psychology hack, either. The latent power...
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How to Write a Nonfiction Book: 4 Steps and 24 Writing Tips
“I have a book in me.” This is what 81 percent of people in America feel. Like you, many people long to write a non-fiction book, share an idea, or capture a moment in history. Every year, many of...
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The 6 Most Devastating Content Marketing Mistakes
Making mistakes isn’t fun. They can cause setbacks, result in financial loss, or cause bad blood with your team. Thankfully, you can learn from your mistakes and the mistakes of others. Or, in this...
View ArticleWhy You Must Build a Marketing Media Company: Here’s How
Coronavirus (COVID-19) has crashed every marketing plan. In the past several weeks, every business has been forced to adjust their plans, adapt their messaging, and prepare for a new future. According...
View Article9 Reasons Why You Must Create an Editorial Calendar
There’s one common challenge every business faces: Creating consistent content. From the demands of writing blog posts, updating church media, exploring new opportunities, and more, every content team...
View ArticleHow to Create an Editorial Calendar for Your Business
Creating an editorial calendar doesn’t have to be complicated. Sure, for magazines, news organizations, or multimillion-dollar marketing campaigns, there’s a lot of moving parts. But for individuals,...
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